For as long as I can remember, I’ve lived and breathed creativity. My early years were shaped by a design career in London and Milan that spanned decades. Colour, form, and composition weren’t just tools of the trade, they were how I made sense of the world. That background in visual thinking, pattern and craft taught me how to shape experiences, not just products.

After years working in professional design, I came home to the sea the rhythm of tides and the wild beauty of the coast shaped a new chapter. I began working with flowers because they spoke to me in the same language I’d always worked in: texture, colour, contrast and meaning. What started as an intuitive exploration quickly became a vocation and over 15 years on, that practice has evolved into something both deeply personal and professionally accomplished.

Today, every bouquet I make draws on a lifetime of creative insight and hands on experience. I source with intention prioritising seasonal blooms and sustainable suppliers and blend classic technique with a restless curiosity for fresh expression. Flowers aren’t just decoration. They speak, they soothe, they frame moments we want to remember.

What you’ll find here is simple: honest floral artistry made to impress. Whether it’s a gift, a celebration, a moment of comfort, or just the everyday ritual of bringing beauty into a space my work is about creating joy.

I believe in quality without pretense, fresh ideas without fuss, and in every arrangement there’s a little bit of the sea breeze that inspires me each day.

Welcome to Florist by the Sea, I’m really glad you’re here.

Betty